At CAI Group, I (under requests from the team) undertook various changes to the style, aesthetic, tone and message of the business over the years. Working closely with the sales team as well as my team in marketing, I produced content on a weekly basis that would provide support to the business, whether that be internal to pitch to clients or externally highlight aspects of the business's services (product, new features, explainations, social media content). I worked on various parts of the brand, such as website design, motion and illustrated graphics, video production, and online campaigns. Find examples of the different aspects I produced here.